adidas Spotlights Black Trailblazers Steering Culture, Style and Change

Jun 12, 2025
Tucked along the Alabama River, you’ll find Boykin, home to a crew of legendary artisans stitching generational stories and traditions into intricate textile marvels. Called the Gee’s Bend Quiltmakers, these women are the hands behind the works that sit at the heart of American art history. In February, the group were the first honorees of adidas‘ Honoring Black Excellence (HBE) initiative, bringing their bold, geometric designs to a limited-edition NCAA jersey collection for the occasion. Read more at Hypebeast.